Author Archives: Brad Guthrie

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The Rise and Rise of Bad SEO in NZ

A bit of search history Search Engine Optimisation, aka SEO, has been around since the first ever search engine “Archie Search” came on…
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How much are the most expensive keywords in the World? $30, $50 or even $75? Think again!

2016 is shaping up to be another good year for Google (we should now say alphabet when we talk about the group). They…
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Google’s Right Hand Gone – What’s been the impact?

It’s been quoted as “the biggest change in Adwords since its launch in 2000” – we are now 2 weeks into Google’s monumental…
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“No more ads on the right hand side” says Google

As of yesterday it has been confirmed by Google that the change is now rolling out to all searches in all languages worldwide.…
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Bing Ads – Is it worth it?

  Bing Ads – they’re no Google AdWords with only 3% of the NZ search market – but there’s often a lot of…
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Mobile First – Google’s Doing it – Should all Marketers Follow Suit?

April 21st is Google’s ‘Mobile’ day (explained here http://searchrepublic.co.nz/mobile-friendly-algorithm-update/ ). So is it time for marketers to follow Google’s lead and move to…
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2015 – The year of the sheep and Customer Experience

  According to Chinese Zodiac 2015 is the Year of the Sheep and it starts today, Feb 19th – So happy new sheep…
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Are NZ marketers finally starting to fish where the fish are?

The latest digital marketing figures are out from the Interactive Advertising Bureau (IAB) and spend on digital marketing is soaring with 38% YoY…
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Google’s Hummingbird – and what it means to you

I’m sure since the announcement of Google’s new search algorithm Hummingbird (not an update such as penguin or panda) last weekend it is…
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‘As I see it’ The billion dollar baby

Starting from small beginnings and one car rental booking website in 2004, Mike Ballantyne tells us how he’s taking his company, Online Republic,…
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