Author Archives: Tessa Williams

VIEW ALL

Google Shopping – Is It Worth It?

Like a lot of Google AdWords features, NZ tends to be a little bit behind in getting our hands on them; however, we’re…
Continue reading

Back to Basics – Paid Search Competition

Dictionary.com defines competition as the “rivalry between two or more persons or groups for an object desired in common, usually resulting in a…
Continue reading

Search Engines: STILL the most trusted Media Source

A year ago I wrote a blog on the 2015 Edelman Trust Barometer; and in particular that for the first time, the survey…
Continue reading

Get more out of Christmas with Search

It’s the most wonderful time of the year, or so they say; Christmas! A day to celebrate, eat, drink, be merry, and of…
Continue reading

How to speak in search

You changed your bidding strategy and your CPC decreased by how much? But what about CTR? And CPA? What IS did you get?…
Continue reading

Google Takes Additional Steps To Improve Mobile Ad Traffic Quality

Everyone has been exposed to ads online, but on mobile they can be particularly annoying. Users frequently find themselves clicking them by accident…
Continue reading

Is New Zealand on its way to being a digital nation?

On January 18 2015, the record for the fastest 10 km on crutches was awarded to a New Zealander who completed the race…
Continue reading

Google AdWords Search Funnels – a.k.a. Attribution

A couple of weeks ago, Google announced that Search Funnels within the AdWords interface were being renamed to “Attribution”. Attribution data and reporting…
Continue reading

Make Your Written Content ‘POP’ With Graphics

It’s no secret that quality content is key when it comes to getting recognised in the Search Engine ranks, with Search Engines such…
Continue reading

Search Engines Now The Most Trusted Media Source

The 2015 Edelman Trust Barometer was recently released and offers some thought-provoking insight around trust, and in particular which media sources people are…
Continue reading