Personally I’ve been waiting for an AdWords app for quite some time. I’ve been testing it since it was released, and while it’s not something I need often it does save frustration when I do need to make AdWords account changes on the go.
This app is not a substitute for a desktop computer in managing your campaigns. It’s also not a mobile substitute for AdWords Editor. However, it does work well for quick top level changes like pausing an ad copy variant, adjusting a campaign budget or re-enabling a paused campaign. Perfect for when you’re away from a computer, but need to make a small, timely AdWords adjustment.
After installing the app I found it to be a very intuitive process to sign-in and access our company MCC and the various AdWords accounts we manage. Navigating between accounts is easy, as well as between the different levels of an account including campaigns, ad groups, keywords and ads. Very top level stats and informative charts are arguably easier to access through the app than on the desktop account access, but flexibility and customisation options are very limited.
Essentially the new AdWords app is designed to:
View campaign stats
Update bids & budgets
Pause or re-enable elements
It also has functionality allowing you to ‘apply’ or ‘dismiss’ automated AdWords recommendations – called Opportunities. Realistically this kind of account optimisation is usually best done manually and from the desktop account access or via AdWords Editor.
You can also access account alerts, but in my experience these mostly refer you to sign into a desktop computer to take action.
You can also access AdWords help and click to call to speak with a Google representative if needed.
If you want the ability to quickly check top level account stats or make top level adjustments while away from a computer I recommend you try the new AdWords app. It’s far easier than trying to navigate the desktop interface on a mobile phone!