If your website is mobile-friendly and you have competitors which aren’t, it’s possible your rankings will increase. An increase in rankings could mean more organic search traffic. Conversely if your website isn’t mobile friendly your rankings may drop.
Use our dashboard
To help you understand how reliant your business is on mobile & tablet traffic, we at Search Republic have designed and built a Google Analytics dashboard template (link below) to help you answer the key questions below:
How many of the visitors on your website are browsing on mobile or tablet devices?
(Click on the link, sign into Google Analytics and select the profile you wish to use.)
Wider implications of this mobile-friendly algorithm update.
Going forward we can expect more websites to utilise mobile-friendly design.
The fact that Google are placing more emphasis on mobile-friendliness is not unexpected. It’s common knowledge that smartphone usage over the last few years has rocketed up. We’ve seen the cost of mobile data decrease and mobile phone technology improve. With these changes more and more people are browsing websites on mobile devices. It makes sense that Google wants to stay on top of these user trends. Just last year Google started using the label ’mobile-friendly’ in mobile search results.
By publicly announcing this algorithm update Google are trying to make websites change. Essentially requiring websites to utilise mobile-friendly design, or risk losing rankings in the Search results pages thus reducing organic traffic.