Author Archives: Isreal Hartley

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The Room Fell Silent As The Announcer Tore Open The Envelope…

“And this year’s winner of the 2021, NZ Franchise of the year goes to…”  It may be a distant and unrealistic dream right…
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Google’s Killer AI

In late 2015, Google in a characteristically cryptic fashion, announced that it had begun utilising an AI named RankBrain, to help determine its…
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Getting the most from your Google My Business listing

Just how important is local SEO? With local searches now leading 50% of mobile visitors to a store within a day, and 88%…
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The State of Mobile Search in 2016

With Google rolling out a steady stream of ranking algorithm updates and mobile search features, 2016 is shaping up to be another huge year for mobile…
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Social Search 101

What is social search? Social search is a form of enhanced search that combines traditional impersonal search algorithms with information taken from a…
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Best email subject lines open rates examples best practice

How to Write the Best Email Subject Lines Email is, or should be, in the arsenal of every marketing department’s tool kit. It’s…
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Google’s Stance on Link Building in 2015

The continued viability of link building as an effective Search Engine Optimisation (SEO) strategy has been debated by search marketing specialists since Google…
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A beautiful example of a landing page optimised for conversions

Occasionally, I’ll come across a slick looking landing page and save it to my swipe file to replicate and test at a later…
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What are the Best GDN Advertising Banner Sizes?

The amount of volume available on the Google Display Network (GDN) is eye watering but, with so much traffic available, how do advertisers…
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