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Author Archives:
Leanne Chisnall
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Preparing for Mother’s Day and other events
By
Leanne Chisnall
May 2, 2016
With Mother’s Day not too far away, I hope that most advertisers (or at least those that have a product/service that is highly…
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Conversion Rate Optimisation – Where To Start
By
Leanne Chisnall
August 19, 2015
Conversion Rate Optimisation , often referred to as CRO for short, is the process of optimising a website to improve the conversion rate…
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Remarketing for Search Ads with Google Analytics
By
Leanne Chisnall
June 15, 2015
Remarketing for Search ads (RLSA) is similar to display remarketing in that you are showing ads to users that have…
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The Google Keyword Planner has changed!
By
Leanne Chisnall
April 28, 2015
Well not really… Changes to the Keyword Planner The change that Google has made to the Keyword Planner tool is not major –…
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How to use Call-Only campaigns in Google AdWords
By
Leanne Chisnall
March 11, 2015
On February 20 2015, Google AdWords introduced call-only campaigns. As this feature is still relatively new, a lot of people are still trying…
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Facebook Now Drives a Quarter of all Web Traffic
By
Leanne Chisnall
February 3, 2015
Shareaholic recently released an analysis of the traffic sources of over 300,000 sites and found that traffic from Facebook has dramatically risen over…
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