Author Archives: Sam Kynman-Cole

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TrueView For Shopping Has Launched On YouTube

A month ago YouTube was updated with TrueView cards – to make videos (and ads) more interactive, particularly on mobile. Now Google have…
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Manage Campaigns On The Go With The AdWords App

In early March 2015 Google finally released an Android AdWords app. You can download it here. https://play.google.com/store/apps/details?id=com.google.android.apps.adwords&hl=en This is a great addition, and a…
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New Mobile-Friendly Google Algorithm Update, Ignore At Your Own Risk!

Google recently made an announcement addressed to all webmasters. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking…
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AdWords Custom Columns, Helping You Keep Track of What Actually Matters

I’m going to get a bit geeky here, but at the end of 2014 Google quietly released a new AdWords reporting feature; the…
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