Author Archives: Search Republic Team

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Frequency Capping – A Best Practices Guide for Google and Facebook Ads in 2019

You’ve noticed them, haven’t you? Each time you check social media. Chasing you.  Stalking you. Waiting for you to notice them. Frequency Capping…
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Your 5-Minute Best Practice Guide to Internal Linking

You’ve got world-changing products, red-hot content and slick graphics on hundreds of dazzling pages. How do you bring it all together?   Link…
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YouTube – What’s up with the Ad Avalanche?

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…
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Google Ads: Farewell to the Average Position Metric!

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…
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