Author Archives: Search Republic Team

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Featured Snippets: How to Get Your Site to Position One

What are Featured Snippets? A featured snippet is a ‘rich result’ at the top of a Google SERP, set apart from other results,…
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Shoploop: Google’s New Online Shopping Experience

  The COVID-19 pandemic has led to the closure of many physical stores.  As people maintain social distancing, a consumer hunger for digital…
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Google Image Extensions – New BETA trial

Looking for a new approach to boost your click-through-rates and make your search ads to stand out from the crowd? Want to see…
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Google Shopping Free Listings! Google News Update

Google’s announcement To stimulate digital commerce and compete with Amazon’s record-breaking customer sales since the COVID-19 coronavirus outbreak, Google has announced it will…
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5 Tips to Write Effective Text Ads: Google Best Practices

Creating high-converting, descriptive copy for pay-per-click (PPC) ads is a challenge that can make or break your campaign. Your goal – to craft…
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Frequency Capping – A Best Practices Guide for Google and Facebook Ads in 2019

You’ve noticed them, haven’t you? Each time you check social media. Chasing you.  Stalking you. Waiting for you to notice them. Frequency Capping…
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Your 5-Minute Best Practice Guide to Internal Linking

You’ve got world-changing products, red-hot content and slick graphics on hundreds of dazzling pages. How do you bring it all together?   Link…
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YouTube – What’s up with the Ad Avalanche?

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…
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Google Ads: Farewell to the Average Position Metric!

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…
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