What are Featured Snippets? A featured snippet is a ‘rich result’ at the top of a Google SERP, set apart from other results,…

  The COVID-19 pandemic has led to the closure of many physical stores.  As people maintain social distancing, a consumer hunger for digital…

Looking for a new approach to boost your click-through-rates and make your search ads to stand out from the crowd? Want to see…

Google’s announcement To stimulate digital commerce and compete with Amazon’s record-breaking customer sales since the COVID-19 coronavirus outbreak, Google has announced it will…

Creating high-converting, descriptive copy for pay-per-click (PPC) ads is a challenge that can make or break your campaign. Your goal – to craft…

You’ve noticed them, haven’t you? Each time you check social media. Chasing you.  Stalking you. Waiting for you to notice them. Frequency Capping…

You’ve got world-changing products, red-hot content and slick graphics on hundreds of dazzling pages. How do you bring it all together?   Link…

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…