- Client: Motorhome Republic
- Date: Ongoing from June 2013
- Project URL: motorhomerepublic.com
"We have been working closely with Search Republic since 2013, combining their SEO knowledge and experience with our own to ensure we get the best search engine visibility in Google and Bing's results pages.
This period of intensive SEO work during 2014 is an example of the type of positive results we have been able to achieve when working closely together with the Search Republic SEO team."
Motorhome Republic worked with Search Republic with the goal of increasing organic traffic through to their website
Motorhome Republic connects customers with over 200 motorhome, campervan and RV suppliers across 26 countries. These customers come from a number of websites that Motorhome Republic operates, as well as through a number of online affiliates.
Motorhome Republic is continually looking for opportunities to grow sales and revenue and understands the important role organic traffic plays in generating traffic at a good return on investment.
As such, the opportunity to increase the revenue generated by one of their main websites, motorhomerepublic.com, through increasing the volume of organic traffic through to the site was identified.
Motorhome Republic called on the expertise of Search Republic to help them exploit this opportunity. The goal was to increase organic traffic through to the Motorhome Republic website, with the ultimate aim of increasing revenue and the profitability of the site.
Search Republic worked closely with Motorhome Republic to identify and implement on and off page Search Engine Optimisation wins.
To improve the rank of the website through Search Republic implementing SEO best practice based on audits of the current site situation, as well as knowledge of the ranking factors Google and other search engines use to rank websites in organic search results. This included URL and site structure changes, undertaking keyword research, adding content to the site and fixing other technical issues related to indexing.
Objectives and Results
Increase organic traffic and revenue through greater visibility in the search results pages on both head and longtail keywords.
August – November 2014: organic website traffic increased 269.51%
August – November 2014: organic revenue increased 761.33%
October year on year traffic increased from 711 sessions to 7,723 (986.22% increase)
November year on year traffic increased from 1,453 sessions to 8,155 sessions (461.25% increase)
The increase in organic website traffic was mainly due to improvements in the rank of the motorhomerepublic.com website on a number of different search queries.
“We have been working closely with Search Republic since 2013, combining their SEO knowledge and experience with our own to ensure we get the best search engine visibility in Google and Bing's results pages.
This period of intensive SEO work during 2014 is an example of the type of positive results we have been able to achieve when working closely together with the Search Republic SEO team.
This is just one example from the extensive work they continually undertake with us on our site, always with positive revenue generating results."
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