Category Archives: Marketing Strategy

VIEW ALL

Google Analytics 4 – Your Questions Answered

What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you understand what visitors are…
Continue reading

Featured Snippets: How to Get Your Site to Position One

What are Featured Snippets? A featured snippet is a ‘rich result’ at the top of a Google SERP, set apart from other results,…
Continue reading

Google Shopping Free Listings! Google News Update

Google’s announcement To stimulate digital commerce and compete with Amazon’s record-breaking customer sales since the COVID-19 coronavirus outbreak, Google has announced it will…
Continue reading

5 Tips to Write Effective Text Ads: Google Best Practices

Creating high-converting, descriptive copy for pay-per-click (PPC) ads is a challenge that can make or break your campaign. Your goal – to craft…
Continue reading

Frequency Capping – A Best Practices Guide for Google and Facebook Ads in 2019

You’ve noticed them, haven’t you? Each time you check social media. Chasing you.  Stalking you. Waiting for you to notice them. Frequency Capping…
Continue reading

Google Ads: Farewell to the Average Position Metric!

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…
Continue reading

People Based Marketing – We’ve been here before

At first glance, people based marketing seems to be a relatively recent innovation. Facebook invented the term just 3 years ago as a…
Continue reading

Preparing for Mother’s Day and other events

With Mother’s Day not too far away, I hope that most advertisers (or at least those that have a product/service that is highly…
Continue reading