Category Archives: Mobile Marketing

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Google Analytics 4 – Your Questions Answered

What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you understand what visitors are…
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YouTube – What’s up with the Ad Avalanche?

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…
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The State of Mobile Search in 2016

With Google rolling out a steady stream of ranking algorithm updates and mobile search features, 2016 is shaping up to be another huge year for mobile…
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Google’s Right Hand Gone – What’s been the impact?

It’s been quoted as “the biggest change in Adwords since its launch in 2000” – we are now 2 weeks into Google’s monumental…
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Manage Campaigns On The Go With The AdWords App

In early March 2015 Google finally released an Android AdWords app. You can download it here. https://play.google.com/store/apps/details?id=com.google.android.apps.adwords&hl=en This is a great addition, and a…
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Mobile First – Google’s Doing it – Should all Marketers Follow Suit?

April 21st is Google’s ‘Mobile’ day (explained here https://searchrepublic.wpengine.com/mobile-friendly-algorithm-update/ ). So is it time for marketers to follow Google’s lead and move to…
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New Mobile-Friendly Google Algorithm Update, Ignore At Your Own Risk!

Google recently made an announcement addressed to all webmasters. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking…
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What are the Best GDN Advertising Banner Sizes?

The amount of volume available on the Google Display Network (GDN) is eye watering but, with so much traffic available, how do advertisers…
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Are NZ marketers finally starting to fish where the fish are?

The latest digital marketing figures are out from the Interactive Advertising Bureau (IAB) and spend on digital marketing is soaring with 38% YoY…
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