What is GA4 Google Analytics? The Google Analytics we know and love is an online tool to help you understand what visitors are…

  The COVID-19 pandemic has led to the closure of many physical stores.  As people maintain social distancing, a consumer hunger for digital…

Google’s announcement To stimulate digital commerce and compete with Amazon’s record-breaking customer sales since the COVID-19 coronavirus outbreak, Google has announced it will…

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…

Voice search, digital assistants and smart speakers.  I spend most of my working time in the land of Paid Search and SEO, where…

At first glance, people based marketing seems to be a relatively recent innovation. Facebook invented the term just 3 years ago as a…

2016 is shaping up to be another good year for Google (we should now say alphabet when we talk about the group). They…

Just how important is local SEO? With local searches now leading 50% of mobile visitors to a store within a day, and 88%…

With Mother’s Day not too far away, I hope that most advertisers (or at least those that have a product/service that is highly…