Category Archives: Online marketing

VIEW ALL

Shoploop: Google’s New Online Shopping Experience

  The COVID-19 pandemic has led to the closure of many physical stores.  As people maintain social distancing, a consumer hunger for digital…
Continue reading

Google Shopping Free Listings! Google News Update

Google’s announcement To stimulate digital commerce and compete with Amazon’s record-breaking customer sales since the COVID-19 coronavirus outbreak, Google has announced it will…
Continue reading

YouTube – What’s up with the Ad Avalanche?

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…
Continue reading

Google Ads: Farewell to the Average Position Metric!

In February ‘19, Google declared they would retire the Average Position Metric. Google Ads introduced average position in the early 2000s as one…
Continue reading

Voice Search – It’s kind of a big deal

Voice search, digital assistants and smart speakers.  I spend most of my working time in the land of Paid Search and SEO, where…
Continue reading

People Based Marketing – We’ve been here before

At first glance, people based marketing seems to be a relatively recent innovation. Facebook invented the term just 3 years ago as a…
Continue reading

How much are the most expensive keywords in the World? $30, $50 or even $75? Think again!

2016 is shaping up to be another good year for Google (we should now say alphabet when we talk about the group). They…
Continue reading

Getting the most from your Google My Business listing

Just how important is local SEO? With local searches now leading 50% of mobile visitors to a store within a day, and 88%…
Continue reading

Preparing for Mother’s Day and other events

With Mother’s Day not too far away, I hope that most advertisers (or at least those that have a product/service that is highly…
Continue reading

The State of Mobile Search in 2016

With Google rolling out a steady stream of ranking algorithm updates and mobile search features, 2016 is shaping up to be another huge year for mobile…
Continue reading