Category Archives: SEO

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Voice Search – It’s kind of a big deal

Voice search, digital assistants and smart speakers.  I spend most of my working time in the land of Paid Search and SEO, where…
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The Rise and Rise of Bad SEO in NZ

A bit of search history Search Engine Optimisation, aka SEO, has been around since the first ever search engine “Archie Search” came on…
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Google’s Killer AI

In late 2015, Google in a characteristically cryptic fashion, announced that it had begun utilising an AI named RankBrain, to help determine its…
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Getting the most from your Google My Business listing

Just how important is local SEO? With local searches now leading 50% of mobile visitors to a store within a day, and 88%…
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The State of Mobile Search in 2016

With Google rolling out a steady stream of ranking algorithm updates and mobile search features, 2016 is shaping up to be another huge year for mobile…
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“No more ads on the right hand side” says Google

As of yesterday it has been confirmed by Google that the change is now rolling out to all searches in all languages worldwide.…
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Social Search 101

What is social search? Social search is a form of enhanced search that combines traditional impersonal search algorithms with information taken from a…
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Google’s Stance on Link Building in 2015

The continued viability of link building as an effective Search Engine Optimisation (SEO) strategy has been debated by search marketing specialists since Google…
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Make Your Written Content ‘POP’ With Graphics

It’s no secret that quality content is key when it comes to getting recognised in the Search Engine ranks, with Search Engines such…
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New Mobile-Friendly Google Algorithm Update, Ignore At Your Own Risk!

Google recently made an announcement addressed to all webmasters. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking…
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