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The Room Fell Silent As The Announcer Tore Open The Envelope…

“And this year’s winner of the 2021, NZ Franchise of the year goes to…”  It may be a distant and unrealistic dream right…
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Your 5-Minute Best Practice Guide to Internal Linking

You’ve got world-changing products, red-hot content and slick graphics on hundreds of dazzling pages. How do you bring it all together?   Link…
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Google Shopping – Is It Worth It?

Like a lot of Google AdWords features, NZ tends to be a little bit behind in getting our hands on them; however, we’re…
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Google Takes Additional Steps To Improve Mobile Ad Traffic Quality

Everyone has been exposed to ads online, but on mobile they can be particularly annoying. Users frequently find themselves clicking them by accident…
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Bing Ads – Is it worth it?

  Bing Ads – they’re no Google AdWords with only 3% of the NZ search market – but there’s often a lot of…
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TrueView For Shopping Has Launched On YouTube

A month ago YouTube was updated with TrueView cards – to make videos (and ads) more interactive, particularly on mobile. Now Google have…
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Make Your Written Content ‘POP’ With Graphics

It’s no secret that quality content is key when it comes to getting recognised in the Search Engine ranks, with Search Engines such…
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New Mobile-Friendly Google Algorithm Update, Ignore At Your Own Risk!

Google recently made an announcement addressed to all webmasters. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking…
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Search Engines Now The Most Trusted Media Source

The 2015 Edelman Trust Barometer was recently released and offers some thought-provoking insight around trust, and in particular which media sources people are…
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Are NZ marketers finally starting to fish where the fish are?

The latest digital marketing figures are out from the Interactive Advertising Bureau (IAB) and spend on digital marketing is soaring with 38% YoY…
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