Category Archives: User Experience

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Featured Snippets: How to Get Your Site to Position One

What are Featured Snippets? A featured snippet is a ‘rich result’ at the top of a Google SERP, set apart from other results,…
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5 Tips to Write Effective Text Ads: Google Best Practices

Creating high-converting, descriptive copy for pay-per-click (PPC) ads is a challenge that can make or break your campaign. Your goal – to craft…
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Frequency Capping – A Best Practices Guide for Google and Facebook Ads in 2019

You’ve noticed them, haven’t you? Each time you check social media. Chasing you.  Stalking you. Waiting for you to notice them. Frequency Capping…
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YouTube – What’s up with the Ad Avalanche?

Wow, another 15-second sales pitch? YouTube users have noticed a suspicious increase in non-skippable ads on YouTube.   You can’t escape. Click on…
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People Based Marketing – We’ve been here before

At first glance, people based marketing seems to be a relatively recent innovation. Facebook invented the term just 3 years ago as a…
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Best email subject lines open rates examples best practice

How to Write the Best Email Subject Lines Email is, or should be, in the arsenal of every marketing department’s tool kit. It’s…
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2015 – The year of the sheep and Customer Experience

  According to Chinese Zodiac 2015 is the Year of the Sheep and it starts today, Feb 19th – So happy new sheep…
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