It’s no secret that quality content is key when it comes to getting recognised in the Search Engine ranks, with Search Engines such as Google and the like placing heavy emphasis on quality content. Written content should be engaging, accurate, original and well-written. The Content Marketing Institute produced an interesting read recently, noting various stats related to the Content Marketing world. According to an AOL/Nielsen study; 27 million pieces of content are shared every day.
Whilst a piece of written content can resonate with readers, it is easy to enhance your content with visuals to catch your readers’ eye. After all, if a reader sees only words on a page they may opt to not read the content at all if they’re a visual learner, so it’s important to make the effort to draw them in. Getting readers to connect with your content is key to getting it shared in the digital world.
There are a multitude of tools and apps available online to create graphs, infographics, slideshows, animated videos or images; customisable to the particular piece of content you’re producing. Once you’ve found the good ones, you’ll see that it doesn’t take hours to create great visuals to enhance your written content. A couple of my favourites include:
Piktochart is a great tool for creating infographics to enhance key messages or statistics being communicated in your content. It’s very easy to navigate and has a large range of templates available; all customisable with backgrounds, fonts, charts and icons, or you can build your own from scratch. With little design expertise you’ll feel like a professional. Here’s a fairly basic example of what you can produce:
Infogram produces both infographics and charts, but I prefer it as charting tool as the templates for infographics are limited. Again, chart type and colours are all customisable. Either enter your data directly, or copy and paste it from excel and away you go.
Adding visuals to written content is hugely beneficial in boosting reader engagement, but that said, unless a visual serves a purpose think twice about whether it’s necessary. If it helps to explain something that’s referenced in your text then great, but if it’s a picture that has no relation to your text it may be best left out. Ultimately you want your readers to share your content – so give them something worth sharing!
Tessa has years of experience in data analysis and number crunching, following the completion of a Bachelor of Commerce with majors in both Finance and Economics. Since discovering the ever changing, complex, and data driven world of digital marketing and SEM she’s never looked back. Tessa currently manages campaigns for clients across a range of industries; specialising in the management of both lead acquisition and e-commerce campaigns. Finding the sweet spots to maximise the return for clients is all in a days work.