- the Chinese market
Tap into the largest market

Doing Business in China


Boasting a population of over 1.3 billion people, China now constitutes the world’s single largest consumer market. What is perhaps less obvious, is that the remits of advertising to China extend far beyond the boundaries of the country itself. With an estimated 50 million Chinese citizens currently living overseas, and over 500 million actively engaged online, marketing to China today constitutes a truly global enterprise. Engaging with these consumers online and promoting your business requires a specialised digital marketing strategy, which is why Search Republic maintains a team of Chinese marketing specialists.


The Chinese speaking market also represents an integral part of New Zealand’s consumer landscape, with over 170,000 people identifying as Chinese in the 2013 census. As this figure is only set to increase over the coming years, and because China is set to remain our largest trading partner, now is the time to consider now how you might market your product or service to China and its people. A cohesive marketing plan represents the key to ensuring the viability of your product or service in what is predicted to be a China-dominated financial future in New Zealand, the Asia-Pacific region, and beyond.

While offering incredible opportunities, marketing to China does possess its own unique challenges. Before you even start to think about the form and content of the advertising you want to promote, it is essential to gain a clear understanding of China’s unique marketing trends and landscape. This marketing environment is often markedly removed from the strategies and zeitgeists seen across the Western World. In particular, there are three so-called “megatrends” which need to be on your radar if you’re keen to effectively manage your marketing to China. These include a rapidly growing middle class (with the buying-power to match); a rising generation of savvy younger consumers; and lastly, unprecedented E-Commerce growth. If these sound like trends that you and your business partners would be interested in tapping into, then get in touch with Search Republic today.

Our Approach

We have spent years researching the Chinese market and how to leverage different online channels effectively to gain traffic and profitable ROI - so you don't have to.  

We understand that the search marketing processes we follow aren’t the same overseas, so we keep our team up­-to-­date with all Chinese marketing developments.

We will take the time to understand your business and marketing goals then develop a Chinese marketing strategy that works.

We are experienced Baidu search engine agency and along with our Chinese office can easily roll out different campaigns through this channel.


With offices in both China (Shenzhen) and New Zealand (Auckland), the expertise of our multilingual Search Republic team – not to mention Online Republic’s years of experience in doing business in China – is a sure guarantee that you’ll be investing in only the highest-quality marketing expertise. Because we’ve undertaken the research and spent the time breaking the art of Chinese marketing down to a formula, we can equip you with the knowledge and tried-and-tested tools that you’ll need in order to develop a digital marketing strategy that works. Better yet, we’ll make sure to cater that strategy to your individual business goals and requirements, and to keep you updated whenever the fast-moving trends of Chinese marketing change. Get a feel for some of the essential aspects of marketing to China by reading our pages on WeChat, Baidu, and Marketing to Chinese in NZ/AU – and get in touch with our experts today.


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If you’re ready to partner with a team that already has years of success in online marketing and selling into China, contact us now.


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